Very true Arvind ji
we feel as embarrassed as the Mama is there in that Ad. Making aware is one this but doing it in the crass way is another thing.
God knows where the creativity of ad -makers have gone...

Yes,Arvind,you are right
”These advertisements are turning into source of distraction instead of disseminating sex education or, for that matter, giving the impression that condom is not a strange object. Not only are they in poor taste but also opening nasty can of worms. These advertisements are raising the bogey of cheap sex-oriented views, which is making high-risk groups deviate away from the actual purport of the advertisements.”
Did you gone through my article ”Biggest.... the fact is these condoms are of average size and cant be used for larger one.

Dear Tanuja ,

Many thanks to you for your impressive remark .It’s really a great feeling to receive your comment after a very long time . The government seems to have gone out of way in a mindless manner, bothering least about its repercussions .Just imagine the mobile all of a sudden burst out Condom Bindaas Bol ringtone while you are chatting with your friends or , for that matter , attending a meeting with your seniors .You are left high and dry -that’s the only effect .
In my opinion ,the government should have invited high profile movie stars (off course not Mallika Sherawat and Rakhi Sawant )to communicate the message in a more creative way .Just the way Big B is promoting Polio campaign .The serious attempts would surely leave an indelible impression . In a society like ours,such advertisements are bound to turn the user of such a ringtone into butt of ridicule .

Yours,
Arvind K. Pandey

Dear Vijay ,

Many thanks to you for your comment . Worse, the advertisement on Vividh Bharati tells us to download this ringtone as in its eyes the tune is likely to boost the owner’s identity .I don’t know how many would rush to have such an identity hinging on support of condom ?

Listening to ” Choli ke Peeche Kya Hai ”(Khalnayak) is a shocking experience for the ear drums . However , ” Aanchal Mein Kya Ji ” ( Nau Do Gyarah) echoes a similar impression but without attacking our sensibilities .Did you get my point ?

Yours,
Arvind K . Pandey

Yes Arvindji, in old songs all elements included in a well classical manner,so that doesnt look vulgar.
But now the time is changing,look we are talking and discussing all kind of issues openly.
In future you’ll find condoms on sale on a ”THELA”[street vendor].

Will some one kindly dig out the name of the ad agency employed by the government, the name of the officials who vetted it and passed it for public consumption; so that they can be publicly humiliated for playing up with the sensibilities of the masses?

Dear Ramesh Balam ,

Many thanks to you .Don’t worry as I have already shot a protest letter to Vividh Bharati .Even though I am very well aware of the fact that it’s going to fall on deaf ears , I thought it would be a nice gesture to register my protest .Keep visiting this way with such remarks. Like to inform you that I have posted my response against your recent comment(Thanks brother. I stand corrected) on Vijay’s article ” Hindi Bahut....” . Do read it .

Yours ,
Arvind K. Pandey

this is a hushed up topic, and needs to be discussed by parents and schools. when i was about 16 years old, ddtv used to advertise about aids and safe sex, but trust me, no one would care as the ads wernt catchy enough, these kind of advertisements actually catch the attention of people, specially teenagers, and college going students... its a start and i feel that more ideas should be given to the organizations instead of criticizing their attempts.... if we give them feed back then they can improve their methods and get some good ideas...

Dear Vijay ,

Like to inform you that your wish to sell condoms on Thela has literally come true .Haven’t you received the news that Delhi government is distributing condoms via condom vending machines -probably Thok ke Bhaav ?

Please visit the site : http://timesofindia.indiatimes.com/articleshow/543913.cms

I am in mood to hum a song : Dekh Tere Sansar Ki Halat Kya Ho Gayi Bhgvaan (Nastk) ...

Nikita,its a very serious topic and I appreciate your comments.
Meanwhile Arvind ji Thok mein kya bhaav rakhen hai.

Dear Nikita ,

I can feel what are you up to .But I am not against the advertisements .I am only interested in conveying the whole thing with a little more application of mind . Like to inform you that I have already shot a letter to the Vividh Bharati official . Can U imagine the plight of a lady lecturer if her mobile starts screaming such a ringtone amid the company of her students ?

@ Vijay

Abhi To Nahi Maloom Ki Kya Rate Lagaya Hai . But the idea has turned out to be a hit one .More condom vending machines are being installed !!!!! Well, a Delhite can shed more light on price issue .

There is another recent comment on the same article. You may like the poetry of the prose. I said; ”I write what I feel and I feel what I write....”

i agree that this is a serious topic, but we also have to realise that this topic needs to be discussed. and the government is making an attempt. an attempt is better than no attempt. people have to be mature enough to discus it and not feel embarrassed.. if the students in the lady lecture’s class laugh, then it shows their immaturity....

i appreciate all ur efforts, but a lot more needs to be done.

I have heard that Muslims are using it by cutting off the front portion (circumcision) of the condom; Children are using it as ballon and a large number of females in metro cities like Mumbai and Delhi are carrying it in their purses.

A condom a day,keeps children away.

Dear Nikita ,

I can guess the essence of your arguments .But your comment misses the mark in a big way .When I talk about the lady lecturer’s plight it means that ad makers didn’t take into account ground realities while preparing the advertisements.Are you making the advertisements to spread the message or you are creating them to turn into instruments of harassment for average listeners/viewers . Like to draw an analogy to bring the clarity in my observation .

For instance most of the producers of Hindi movies place rape scenes in Indian movies as a Masala item in the garb of depicting traumatic experiences of a rape victim .They do not forget to add graphic details and virtually every thing that can make the scene star attraction of the movie. I will like to ask you is this the way to depict the trauma of a rape victim ?

No.The right way is to present the whole thing in a symbolic way.If you have watched the movie ” Ghar ” by Gulzar then I think it would not be difficult for you to grasp the fact that anything conveyed in a creative and symbolic manner leaves a more lasting impression than anything presented in loud and vulgar way . Any other director would have simply got carried away with the theme of Ghar and turned the movie into source of satiating sensual desires . If Ghar emerged as a successful movie it’s solely because the director went ahead with the theme in a sensitive and a serious way .I think we are mature enough to understand subtle references .

Coming back to advertisements , let me state once again that makers of these clips failed to have realistic assessment of the impact generated by the clips .My argument is that when you are making advertisements on these issues not only you should be sensitive enough to understand the implications of symbols you are using but also be aware of the ground realities .It depend on the makers whether then want the advertisements to fall in the line of Khatia-Patia songs or they want it to place it amid meaningful messages aimed at promotion of serious causes .

(It’s a rectified version .There were some errors in the earlier version .I regret the errors . )


Dear Nikita ,

I can guess the essence of your arguments .But your comment misses the mark in a big way .When I talk about the lady lecturer’s plight it means that ad makers didn’t take into account ground realities while preparing the advertisements.Are you making the advertisements to spread the message or you are creating them to turn into instruments of harassment for average listeners/viewers ? Like to draw an analogy to bring the clarity in my observation .

For instance most of the producers of Hindi movies place rape scenes in Indian movies as a Masala item in the garb of depicting traumatic experiences of a rape victim .They do not forget to add graphic details and virtually every thing that can make the scene star attraction of the movie. I will like to ask you is this the way to depict the trauma of a rape victim ?

No.The right way is to present the whole thing in a symbolic way.If you have watched the movie ” Ghar ” by Gulzar then I think it would not be difficult for you to grasp the fact that anything conveyed in a creative and symbolic manner leaves a more lasting impression than anything presented in loud and vulgar way . Any other director would have simply got carried away with the theme of Ghar and turned the movie into source of satiating sensual desires . If Ghar emerged as a successful movie it’s solely because the director went ahead with the theme in a sensitive and a serious way .I think we are mature enough to understand subtle references .

Coming back to advertisements , let me state once again that makers of these clips failed to have realistic assessment of the impact generated by the clips .My argument is that when you are making advertisements on these issues not only you should be sensitive enough to understand the implications of symbols you are using but also be aware of the ground realities .It depend on the makers whether they want the advertisements to fall in the line of Khatia-Patia songs or they want it to place it amid meaningful messages aimed at promotion of serious causes ?

Dear Ramesh ,


I have read the said comment.I liked it.I had to mention it because you know there are some people for whom character assassination is the only way to emerge winner in the debate.You said that you enjoy such fights but as far as I am concerned I like to argue on merits .I cannot tolerate any attempt to paint one’s personality in dubious colours .I also enjoy heated debates but then there is a code of conduct . One cannot raise arguments in a sadak-chaap way or , for that matter, raise unwanted allegations against one’s persona ,one’s likes and dislikes , one’s abilities , family members etc.

I hope you get the message right .Once again Lage Raho Ramesh Bhai .We need straight forward guys like you to keep the nuisance makers at bay.

@ Vijay

It not only keeps children away but also prevents one from venereal diseases .But my dear friend in modern times it has become the best mean to have sex without fear of unwanted pregnancy .I hope you intercept the subtle difference.This subtle difference says all .

Anyway , I like to narrate a tragic news item . One gentleman pleaded not guilty of rape simply because he has raped the victim with condom in the right pace during the beastly act !!!No need to state that the judge dismissed the argument outrightly .

Dear Ramesh ,

Tabhi To Mera Bharat Mahaan Hai . Sahirji once said : ” Rehenein Ko Ghar Nahi Sara Jahan Hamara ” .

The other two misuses have not come into my sight but yes I have seen small children in my village using them as balloon .